NEW GENERATION
We make clothes for a new generation of golfer who wants precision engineering and elevated design in their clothes
PUSH BOUNDARIES
Founded by a group of dedicated golfers and sportswear designers to push the boundaries of traditional golf apparel.
QUALITY OBSESSED
We develop, test and release one key piece at a time to ensure our products achieves the highest standard
A HUMBLE BEGINNING
We started in 2019 by offering a small collection of sleek, well-fitted and thoroughly tested gear to our friends and families. Now, after clothing over 100.000 golfers worldwide, our mission has grown and continues to evolve.
ALEX NOREN
Golf Digest named Alex “one of the hardest working players on Tour”. Golf has been in his genes ever since he started swinging the club at 4 years of age. Alex tried a lot of different sports at young age before realising that golf was his passion. Alex now sits with 10 European Tour wins going into the next step in his career, an increased focus on the PGA Tour.