FRIDAY 5PM
A brand built by, and for, our community and 100% centered on that Friday at 5pm feeling
FUN TIMES
First and foremost - we bring the fun with distinct colors and bold patterns to put a smile on your face
PERFORMANCE
Breathable, moisture-wicking products with extreme stretch & advanced technical features
FRIDAY AT 5PM
We exist to deliver that Friday at 5pm feeling every day of the week.
This is the moment our customer stops focusing on what they should be doing and instead focus on what they want to do.
SERIOUSLY FUN
First and foremost - we bring the fun. When someone engages with our brand, we want a smile to come to their face. We want them to feel that pull from the center of their gut, just behind their belly button, to get out and do something fun. Something for themselves.